At Irie Threads, family comes first — and our daughter Irie is the heartbeat behind everything we do. As parents, we know firsthand the worry that comes with letting your child play freely in busy places like public pools, lakes, rivers, and beaches. That’s why we created our High-Visibility Swimwear Line — scientifically designed to stand out in any water environment.

From vibrant neon hues to high contrast colors and patterns optimized for visibility, every design choice has one goal in mind: to make it easier to keep eyes on the most precious thing of all, your little one. This isn’t just swimwear — it’s peace of mind for parents and freedom for kids to play confidently.

Because seconds matter. Because they matter. Get yours today.